Recently I’m diving in the <Principles of Marketing> wrote by Grewal and Levy, PhD, which is so-called marketing bible in recent years. When we analyze the target marketing, we should take social environment into account. That brings us to social trends in daily life. Different cases have different situation. Here I would like to take software marketing as an example.
Rather than going to the point directly, let me show you the social trends first.
1. Price Sensitivity – Self-evidently it means customers is opt to have high alert to the price fluctuation after the Subprime Crisis since 2008. Increasing people are looking for effective ways to buy more and better at less money. That’s the reason you will find more moms at home starting to make extra money by blogging and posting to relieve some burden from families.
2. Health and Wellness Concerns – It’s no doubt that health…
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